Importance of simplicity and usability

I came across this on a web site today:

I think among the reasons [insert product name] works so well is that it was developed not by endless betas and adding too many features requested by wankers who do nothing but play on their computers, but instead by people who understand the importance of simplicity and usability.

[Insert product name] has exactly what I need in a simple enough form that I can figure it out.

The product in question is Apple’s Aperture, but that’s not important. But Ken Rockwell (who wrote this) “even dream in Photoshop”. It’s a big statement.

This is about shifting focus to from technology to product value. Looking at myself in the mirror, I hope I won’t see a “wanker” who makes computer systems just for the fun of playing with technology. But I know the feeling. After all, it was the passion for technology that started my computer career almost 30 years ago. In that respect, I hope I’ve grown up a bit! 😉

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